Jappu= zyappu is a fashion magazine that started in January 1994 as zyappu, with the aim of presenting original ideas and originality from Japan to the world, and ended after five years as zyappu, with the magazine completely romanized in the middle. Goro Arizona shot many fashion pages there. Arizona Goro was the alias of the editor-in-chief, Kaoru Ishima, who continued to present a unique world view that was distinctly different from the fashion photography popular at the time.
